And the fonts you choose are one component that displays that personality to potential and existing customers. The identity of your brand is what sets you apart. Don’t worry learning more about this can be fun! There are some great online games that give you hands-on practice. Ideally, the spacing between lines and letters will make it easy for people to read, especially in paragraph form. So, instead of just adjusting the space between the “t” and the “h” in the word “this”, you’d adjust the spacing between all four letters at once. Tracking: Controls letter spacing in words as a whole, rather than individual characters.Proper leading makes paragraphs of text much easier to read.
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